Increase Construction: Solve Your Workforce Problem
Workforce

Win more work. Actually deliver it. Run it like a business.

Attracting work is one thing. Finding reliable contractors to deliver it, and managing the whole operation so it doesn't eat your time, is another. We cover marketing, operations, sales and technology so you can do both without breaking.

The real problem

Winning the work was never the problem. Staffing it is.

You are winning jobs. The problem is finding the right trades and contractors to actually deliver them. You spend as much time chasing labour as you do selling the work. The good subbies are booked out. The reliable ones get poached. Job ads sit up for weeks and bring in people who ghost you, no-show, or cannot do the work to standard.

So you carry the risk. You take on jobs hoping the team comes together, then scramble when it does not. Every new project becomes a gamble on whether you can staff it.

And underneath all of it, you have no real visibility. Who is available, which roles are still open, what your recruitment is actually costing you, whether the last campaign worked. It all lives in your head or scattered across a dozen inboxes and spreadsheets.

That works until it does not. And when it stops working, you are turning down good work because you cannot find the people to build it.

How we're different

Attract more work. Attract the trades to deliver it. Make the business easier to manage.

Job boards and labour hire hand you a stack of unvetted names and leave the sorting to you. Increase Construction does not coach from a whiteboard. Drew and Sean build infrastructure.

Drew Grosskreutz

Drew Grosskreutz

Strategic Founder

Brings the strategic framework and works out exactly which roles you need and when.

Sean Brassington

Sean Brassington

Technical Founder

Builds the recruitment campaigns and the custom dashboard, and integrates your data in rapid time.

Together, they give you something that works: targeted per-trade campaigns filling your roles, a live pool of vetted trades filtered by trade and region, and one dashboard showing every open role, every candidate, and what your recruitment is really costing, alongside marketing, operations and sales. A job board gives you names. Drew and Sean give you the team and the visibility to keep it full. Meet the full team →

One dashboard

Four areas. One dashboard. Complete visibility.

Most construction businesses treat marketing, operations, sales and technology as separate problems. We treat them as one system.

Marketing

See what is generating work, what is costing you money, and where your next jobs are coming from.

Operations

Track job progress, team performance and delivery without chasing updates from five different people.

Sales

Know your pipeline, your close rate and your margins on every job, not just the ones you remember to check.

Technology

Connect the tools you are already using into one view so nothing falls through the gaps.

With that visibility, you can actually plan to find and bring on the contractors and trades you need. The workforce problem stops being reactive. It becomes strategic. See the BuildAbility™ Dashboard →

Success stories

Construction business owners who made the shift

ARC Projects

Kanaan Jaber — Insurance restoration builder (NSW Central Coast, Newcastle, Port Macquarie)

Before

Winning insurance work faster than they could staff it. Licensed tilers, plumbers and multi-trade renovators sourced ad hoc, with no record of who was chasing who.

What IC built

A licensed-trade sourcing pipeline, a live pool of vetted trades filtered by trade and region, and a custom recruitment dashboard tracking every vacancy with SLA response clocks.

After

Every vacancy moves through a tracked funnel instead of a scattered inbox. Trades get shortlisted faster because the pipeline is already built before the job lands.

"Now I know exactly where every job is stuck and who owns it."

Kanaan Jaber, ARC Projects

Preferred Trades

Scott and Rachael Dunoon — Roofing (whirlybirds, metal roofing, decramastic, solar)

Before

An outdated website, recruitment ads with no way to measure what was working, and roofer enquiries at all hours nobody could answer fast enough.

What IC built

Meta recruitment campaigns, a live dashboard showing real ad performance, a rebuilt website, and a 24/7 Messenger auto-responder that qualifies candidates before handing warm ones to the team.

After

They see exactly where every marketing dollar goes. Candidates get qualified the moment they message, so the team only spends time on the ones worth calling.

"Now they're qualified before we even pick up the phone."

Scott Dunoon, Preferred Trades

East Coast Traffic Control

Greg Jeckeln, Managing Director — Traffic Management

Before

A fleet grown across multiple depots, a constant grind to find traffic controllers at volume, and senior Traffic Management Advisor/Designer roles that sat open for months.

What IC built

End-to-end recruitment for volume hiring plus the campaigns needed to land senior TMA/TMD roles, alongside a live BI dashboard pulling Traffio ERP, fuel card and fleet telematics into one view.

After

ECTC fills both volume roles and the senior positions that used to sit open. Management has one dashboard for fleet utilisation instead of guessing off ERP numbers.

"They built us a dashboard that finally told us the truth about our fleet."

Greg Jeckeln, East Coast Traffic Control
Find me the trades

Find me the trades to deliver my work.

Tell us what you need on the tools and we will see if it is a fit.

No obligation either way.

FAQ

Common questions

No. Coaching is part of it, but the core of the offer is built infrastructure: a live dashboard pulling real data from your business. Drew guides the strategy and the decisions; Sean builds and integrates the system you log into.

Nothing new. The dashboard connects to the systems you already use for jobs, accounts, marketing and sales. Part of the work is mapping what you have and integrating it into one view.

An off-the-shelf tool gives you empty charts and leaves the setup, integration and interpretation to you. Here the dashboard is built around your business and your data, refined as you grow, with coaching on what the numbers mean.

It is built for construction businesses with around 10 or more staff and contractors, where the owner can no longer hold the whole business in their head. If you are close to that point, fill in the form and we will tell you honestly whether it is a fit.

We review your answers and come back to you to talk through whether this is a fit for your business. No obligation either way.

Ready?

Ready to stop turning down work you cannot staff?

The trades and contractors to deliver the work you win, plus one dashboard across marketing, operations, sales and technology.